Scaling & Commercialization
Positioning, go-to-market, business-model refinement, enterprise sales and strategic partnerships.
Technology Executive · Entrepreneur · Board Advisor
Building, scaling and transforming technology businesses.
Two-time technology entrepreneur with two strategic exits. I work with founders, investors and boards of venture-backed deep-tech, AI and XR companies on growth, strategic partnerships, fundraising and M&A.
2 successful exits
Wikitude → Qualcomm
fatfoogoo → Digital River
Board & Strategic Advisory
01 / Profile
Operator experience.
Advisor perspective.
I have spent my career building and scaling technology businesses, navigating high-growth markets and turning technical differentiation into commercial outcomes.
I built and exited two technology companies: fatfoogoo, acquired by NASDAQ-listed Digital River, and Wikitude, which I scaled into a global augmented-reality platform before its acquisition by Qualcomm. Today I advise founders, investors and boards of venture-backed technology companies at moments where strategy, execution and transaction experience need to come together.
02 / What I Do
Board-level perspective at inflection points.
I support venture-backed technology companies where independent perspective, operating experience and strategic judgement can materially improve the next step.
Capital & M&A
M&A preparation, buyer positioning, fundraising, corporate development and transaction support.
Deep Tech & Strategic Partnerships
Commercial strategy for AI, XR, spatial computing, sensing and other deep-technology markets.
03 / Selected Experience
Built, scaled and exited a technology company.
Built fatfoogoo and successfully sold the company to Digital River, a NASDAQ-listed global commerce technology company.
Built a global augmented-reality platform.
Led Wikitude through international growth, ecosystem expansion, enterprise customer acquisition and strategic partnerships.
Acquisition by Qualcomm.
Completed a second entrepreneurial exit and transitioned from independent company-building into a global technology organization.
Board advisory, strategy and transactions.
Working with founders, investors, boards and leadership teams on strategic growth, partnerships, fundraising, M&A and emerging technologies.
2successful exits
8companies advised in the past 24 months
€20m+capital & non-dilutive funding raised
20+years in technology
04 / Selected Advisory Engagements
Independent perspective for ambitious technology companies.
I work best with venture-backed deep-tech, AI and XR companies facing a meaningful decision: how to scale, which partnerships to pursue, how to strengthen commercial strategy, or how to position for financing or a transaction.
Over the past 24 months I have advised eight companies across growth, strategic partnerships, corporate development, fundraising and transactions. Selected current engagements include:
FelgoHololightSamira AdvisorsViewpointsystem
Engagements range from focused strategic projects to ongoing board-level support. I am open to selected Non-Executive Director and independent board roles with venture-backed deep-tech, AI and XR companies.
Contact
Let’s build what’s next.
For Non-Executive Director, board advisory and strategic opportunities, get in touch.
Email: Martin_business@herdina.net